Danielle D.
Sr. Digital Marketing Specialist at Briggs & Stratton
- Role
- Senior Digital Marketing Specialist at Briggs & Stratton
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
Experience
Senior Digital Marketing Specialist
Apr 2023 — Present · Milwaukee, WI, US
I initiated and currently serve as the marketing lead for Briggs & Stratton’s enterprise-wide migration from Adobe Experience Manager to HubSpot. This project will allow us to streamline processes, enhance marketing capabilities, and drive higher lead conversion across all business units. The project recently launched with my brand, Ferris, as the first to migrate.In addition to the project above, my duties include- Partnering with brand manager and graphic designer to develop and execute integrated digital campaigns across email, social media, website, and paid media channels- Implementing marketing automations in HubSpot to enhance communication and engagement with both customers and dealers- Drafting and distributing monthly dealer newsletter, ensuring consistent brand messaging and timely updates- Analyzing performance data through Google Analytics, HubSpot, and paid media platforms to identify opportunities for optimization and strategic pivots- Collaborating with paid media partners to manage search, keyword, and geofencing campaigns that drive targeted traffic and lead generation- Acting admin for our Monday.com platform, including building project tracking boards, dashboards, and activity-based views to streamline team workflows.I am also a leader for ONEBriggs, an internal Briggs & Stratton organization created to promote unity across departments and brand awareness externally. We also organize employee volunteering events across the USA.
Education
Fashion Institute of Technology
Associates, Fashion Design
2011 — 2012
Arts of Fashion Foundation - Paris, France
Summer Masterclass, Fashion/Apparel Design
2011 — 2011
University of Wisconsin-Madison
Bachelors, Textile and Apparel Design
2007 — 2012
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