Danielle Grosso

Director of Digital Media Strategy, Honda, Tier Ii @Omni Advertising

Oversee and drive the development of creative platforms & concepts across all marketing channels with a key focus within the digital arena - social, branded content, DCO, programmatic, pre-roll, display, influencer marketing, video, retail-level- Support the strategic direction, management, & coordination with key partners; clearly defining roles and responsibilities and ensuring that all programs are on strategy and deliver maximum ROI- Issue and maintain Brand Guidelines to ensure all communications are consistent and importantly, aligned with brand identity, guidelines, tone, and strategy- Oversee planning and responsible use of overall production budget; track expenditures and manage cost consultants to maximize efficiencies- Lead advertising & communications research and testing- Manage agency partners: defining roles & responsibilities, planning and project assignments, providing strategic input and feedback- Maintain an awareness of changing market trends, consumer attitudes and opinions- Collaborate & effectively communicate across all agency departments, Regions & Vendors- Effectively coach, counsel, and develop team members. Utilize the diverse talents of the team by efficiently managing time, materials and budget while focusing on the goals and vision of the company.