Danielle Byrnes

Senior Communications Strategist @Florida Power & Light

Juno Beach, FL, US

May 2024 - present: Marketing and Communications support for Development (statewide universal solar energy centers and battery storage) Solar Scholars Launch:‣ Developed full pilot program strategy, presentation and positioned for statewide scale‣ Executed first three successful field trips Solar Insider Newsletter + Strategy:‣ Created & deployed first full issues, increased engagement by 4%‣ Built out landing page, streamlined ad hoc process and led content creation‣ Developed and implemented outreach strategy Community Engagement & Outreach:‣ Led successful events in high opposition counties‣ Created event recaps/social posts with 2.5x higher engagementProcess Improvements + Leadership:‣ Yellow Belt Certification ‣ Leading process improvement efforts across multiple cross-functional teams ‣ Lead company-wide fundraising campaign in 2024 with strategies that increased BU participation by more than 50% and increased money raised by 400%‣ 2025 lead for business unit\'s engagement team Sept. 2023- May 2024: Manatee Lagoon - An FPL Eco-Discovery Center marketing and communications supportManatee Lagoon Impact:‣ Led marketing and community strategy across all events and outreach, driving record-breaking attendance for ManateeFeat (up 50%)‣ Rebranded and managed Facebook + Instagram pages—successfully achieved 1st place from FFEA for both‣ Executed successful media tours, social campaigns and partnerships (ESPN, WPTV, etc.)

Florida State University

Bachelor of Science (B.S.)