Danielle Baumann

Project Manager, Client Marketing @Corus Entertainment

CA

I lead all aspects of the execution process on assigned client marketing projects, working closely with a number of Corus teams and outside partners to ensure that each campaign is executed efficiently, on-time, and in scope.• Work closely with Creative & Production Teams, Client Marketing Account Managers, Original Programming, Youth and Adult Sales teams and Partners• Manage Clients and Agencies through the execution process. Client Marketing campaigns can include custom commercials, talent endorsements, sponsorships, show integrations, short-form content, contests, social amplification, research studies, and PR extensions• Manage internal execution process through cross-functional collaboration – Broadcast Production, Digital Production, Social Production, Legal & Regulatory, Original Programming, Marketing, On-Air Promotions and Traffic• Manage outside partners and suppliers• Co-develop and manage critical path for all aspects of project• Lead regular syncs to review project progress, resolve barriers, and maintain momentum• Participate in creative brainstorming sessions for client marketing initiatives• Proactively contribute ideas to streamline workflows, improving campaign efficiency and execution processes• Monitor and analyze campaign performance metrics, translating data into actionable insights and strategic recommendations to optimize ongoing and future initiatives and drive client success• Take responsibility for delivering high quality client service in every aspect of project

BrainStation

Digital Marketing

Fanshawe College

Broadcast-Journalism

Western University

Bachelor of Arts (BA)