Danielle Allen
Marketing I HR I Event Planning I Business Management
- Role
- Event Marketing Manager at Earth Right Mid-Atlantic
- Location
- Lynchburg, VA, US
- LinkedIn followers
- 500 followers
About Danielle Allen
Accomplished and results-driven professional with proven track record in planning…
Experience
Event Marketing Manager
Jul 2022 — Present
Direct implementation of CRM systems to track customer interactions throughout the buyer\'s journeywhile enhancing our ability to measure ROI from events. Oversee budgets, coordinate swag, and managepre-and post-event communications to plan, promote, and execute various events and seminars.• Amplified organization\'s visibility and impact by fostering relationships with local media executives and key members of local government organizations.• Optimized opportunities for brand exposure and partnerships by directing aspects of media sponsorship placements.• Ensured all marketing pieces remained cohesive to the brand and fit into current messaging.• Achieved 50% increase in our LinkedIn following within six months and doubled event participation in just nine months, resulting in an overall event ROI of 150% by nurturing connections with key community members.• Tracked all incoming sales leads through the deal pipeline and analyzed data for monthly reporting, resulting in an increase in closed deals. • Established the Human Resources department with the company and performed the tasks associated with the role of HR Administrator.• Supervised pre-sales and marketing departments.
Education
Georgetown College
Gen ed
1997 — 1998
Northern Kentucky University
BA, Political Science
1998 — 2001
Skills
- Event Planning
- Marketing Communications
- Product Marketing
- Market Planning
- Online Marketing
- Advertising
- Newsletters
- Press Releases
- Online Advertising
- Sales
- New Business Development
- Customer Service
- Marketing
- Integrated Marketing
- Email Marketing
- Strategy
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