Danielle Aiken

Eame Marketing Manager Industrial Power Systems (Europe, Africa & Middle East) @Caterpillar Inc.

Peterborough, GB

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives- Responsible for leading the marketing strategy and plan execution for Cat® and Perkins® engine brands across Europe, Africa, and the Middle East driving brand awareness, lead generation and revenue growth- Lead a regional campaign team, overseeing the execution of integrated marketing programs for long term brand build and sales activation - Managing both regional and global initiatives for industrial engines, parts & service and advanced power solutions- Working with dealers, engine distributors and industrial Original Equipment Manufacturers (OEM’s) to drive growth in the region.

CIM | The Chartered Institute of Marketing

CIM Professional Diploma in Marketing, Marketing

Sheffield Hallam University

BA(HONS) Business and Marketing - First Class Honours, Marketing

Cambridge Marketing College

Professional Marketing Qualification, Marketing

MiniMBA

Mini MBA in Management

Stowmarket High School Sixth Form

A Level, Business Studies, Geography, Biology, Chemistry

MiniMBA

Mini MBA in Marketing