Daniella Romero

Digital & Social Media Marketing & Partnership Strategy

Role: Senior Lead, Digital & Integrated Media at PMG
Location: Austin, TX, US
LinkedIn followers: 500 followers

About Daniella Romero

Senior-level digital marketing and performance strategist with 10+ years of experience owning multi-channel performance and brand media across entertainment, telecom, retail, sports, and tech. Proven track record managing $300M+ in media investment, leading platform and partner relationships (Meta, Google, TikTok, Amazon, Yahoo), and driving measurable growth through full-funnel strategy, budget governance, and multicultural marketing. Known for building performance frameworks, improving CPA and ROI, and aligning cross-functional teams to business outcomes. MBA from Florida International University. Fluent in Spanish, with expertise in multicultural marketing.

Experience

Senior Lead, Digital & Integrated Media
PMG
Aug 2022 — Present · Austin, TX, US
Owned end-to-end digital and performance media strategy across retail, telecom, sports betting & gaming, entertainment, and fintech portfolios, overseeing $300M+ in annual spend.Built and led performance frameworks spanning acquisition, lifecycle, and efficiency optimization, driving 105% YoY performance against business targets.Served as senior partner lead across Google, Meta, TikTok, Amazon, and Yahoo — influencing platform strategy, pilots, and investment decisions.Directed budget allocation and pacing across brand and performance channels, optimizing toward CAC, LTV, and ROAS goals.Led cross-functional teams across creative, analytics, and client leadership, establishing operating rhythms and reporting standards.Developed and scaled inclusive and multicultural marketing programs, integrating diverse creators and talent to increase relevance and performance.

Education

Florida International University
Master of Business Administration (M.B.A.), Business/Corporate Communications
2015 — 2016
Florida International University
Bachelor of Arts (B.A.), Political Science and Government
2009 — 2012

Skills

Public Relations
Proposal Writing
Community Outreach
Government
Strategic Planning
Advertising
Editing
Fundraising
Google Analytics
Internal Communications
Marketing
Media Relations
Microsoft Office
Budgets
Nonprofits
Event Planning
Public Policy
Public Speaking
Leadership
Management
Program Management
Policy
Project Planning
Social Media
Digital Media
Social Media Marketing
Analysis
Strategy
Campaign Management

Contact information

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Work email
•••••@pmg.com
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Current company

PMG

Advertising Services · 1.9K employees · Founded 2010 · Dallas, Texas, United States

PMG is a global, independent platform company engineered for impact. Data is everywhere. Intelligence is not. And intelligence alone is not an advantage. The advantage comes when intelligence drives action. PMG integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. Developed in-house, Alli connects strategy to execution and execution to measurement—aligning people, systems, and accountability to drive measurable business outcomes. This is not a services model enhanced by technology. It is a system built for how modern businesses grow. With more than 1,000 employees across North America and Europe, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has been recognized as MediaPost’s 2025 Independent Agency of the Year and Ad Age’s Best Places to Work for 11 consecutive years.

pmg.com

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