Daniella de Lacy
Digital Marketing Manager @AkzoNobel
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WORK HISTORY
Digital Marketing Manager @AkzoNobel
Ownership of end-to-end on site customer experience across brand websites, ensuring high UX standards, accessibility, content quality and journey consistency- UK SEO strategy and delivery lead- Own web analytics and translation including GA, GSC, SEMRush, Similarweb & Ahrefs- Improve conversion paths, including navigation, product data clarity, filtering, comparison tools and checkout journey enhancements- Manage multi-site migration deployment - Build Digital capabilities - Work closely with EMEA and Global teams to deliver unified, optimal CX and share best practice
EDUCATION
Newcastle University
BA (Hons) Business Management
SKILLS
ABOUT DANIELLA DE LACY
Customer Experience and Digital Excellence specialist with a track record of elevating on-site standards, improving journeys and scaling best practice. Experienced in technical SEO, AI-Search readiness, UX and journey optimisation and data-driven decision making. Bringing strong grounding from wider sales and marketing roles, I enjoy bringing commercial and digital thinking to projects, shaping solutions that improve experience and performance.
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