Daniella M Hernandez
Director, Retail Business Development Amazon Wbd Global Consumer Products @Warner Bros. Discovery
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WORK HISTORY
Director, Retail Business Development Amazon Wbd Global Consumer Products @Warner Bros. Discovery
US
EDUCATION
California State University, Northridge
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT DANIELLA M HERNANDEZ
Brand commercialization and consumer products leader with experience bringing iconic franchises to life across retail and digital channels.My background spans retail business development, licensing partnerships, and digital commerce, with hands-on experience translating brand and franchise priorities into cohesive consumer journeys. I’ve led cross-functional initiatives across merchandising, marketing, and partner ecosystems, aligning storytelling, product strategy, and execution to support franchise growth and consumer engagement.Over the past several years at Warner Bros. Discovery, I’ve partnered closely with brand, creative, licensing, finance, retail, and marketing teams to commercialize iconic IP across consumer products and retail platforms, ensuring strategies reflect brand standards while delivering results.I’m drawn to work that connects brand strategy with execution, ensuring creativity, collaboration, and commercialization come together in ways that resonate with consumers and scale globally.
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