Daniella Levy
Senior Director, Global Brand Management Marketing @Major League Baseball (MLB)
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WORK HISTORY
Senior Director, Global Brand Management Marketing @Major League Baseball (MLB)
New York, NY, US
Lead brand transformation for all Major League Baseball, serve as strategic lens for all marketing initiatives, and help drive development of a long-term brand equity platform to highlight the positioning of baseball. Support as marketing strategy across entire organization. • Launched first global brand positioning for Major league baseball and long-term brand equity platform, Baseball is Something Else. Campaign over-performed with new growth segments, received 89% positive sentiment, and drove high video completion rates.• Reorganized and redefined MLB\'s design architecture, organization, and guidelines, resulting in improved consistency and efficiency across the entire organization (inclusive of MLB’s master brand and youth/elite development sub-brands)
EDUCATION
Radford University
Bachelor of Science degree, Communication; Business Administration
University of Virginia Darden School of Business
Master of Business Administration - MBA
SKILLS
ABOUT DANIELLA LEVY
High-performing brand innovator with deep expertise creating emotionally driven, brand-defining experiences across digital, mobile, print, events, and out-of-home platforms. Successful history of building relationships and leading matrixed teams to create successful brand and product launches that improve guest experience and exceed business objectives.
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