Daniella Buettner
Sr Manager-fmcg, Promotions and Partnerships Licensing @Mattel, Inc.
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WORK HISTORY
Sr Manager-fmcg, Promotions and Partnerships Licensing @Mattel, Inc.
El Segundo, CA, US
Lead the strategy and development of global promotional partnerships and alliances for Mattel.• Oversee promotions led by studio promotional teams for theatrical and other content related releases.• Responsible for identifying, pitching, securing, and executing programs within the FMCG (Fast-Moving Consumer Goods) space and other categories
ABOUT DANIELLA BUETTNER
Trusted, diligent, and strategic licensing professional and cross category merchant with a deep passion for Product Development along with Category and Brand Development, and Analytics. Results-oriented, creative thinker and problem-solving individual with additional strengths in building strong partnerships, leading teams, and driving professional growth. Experienced in developing and implementing process improvement initiatives. Demonstrates a proven ability to drive revenue and profit increases to meet company objectives. Acknowledged for a strong work ethic, integrity, and a high degree of personal initiative. Areas of Expertise: Category Management – Global Licensing – Critical Thinking – Trend and Industry Analysis – Product Development – Product Strategy – Project Management – Merchandising – Budgeting, Planning & Analysis – Brand Development – Revenue Generation- Process Improvement – Licensee Management – Category Research Analysis – License Negotiation – Team Leadership – Strategic Thinking
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