Daniella Dimartino

Associate Vice President @5WPR

New York, NY, US
MOBILE NUMBERS
+18•••••••22

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WORK HISTORY

Mar 2026 — Present

Associate Vice President @5WPR

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New York, NY, US

Serve as senior client lead across multiple B2B+C and emerging technology accounts, providing strategic counsel and acting as a trusted advisor to executive stakeholders.Develop and execute earned media strategies that drive consistent, high-impact coverage across top-tier and trade outlets.Oversee day-to-day account management, leading multiple workstreams while ensuring quality, efficiency, and strong client outcomes.Cultivate and manage relationships with key media across business, technology, and financial outlets, securing impactful coverage and opportunities.Manage and mentor junior and mid-level team members, delegating responsibilities, reviewing work, and fostering professional growth.Lead the development of strategic communications programs, including messaging, thought leadership, media materials, and executive visibility initiatives.Proactively identify opportunities to elevate client narratives through timely media engagement, industry trends, and news cycles.Play a key role in business development, contributing to proposals, pitch presentations, and organic account growth.Manage account financials, including budget oversight, team resourcing, and ensuring overall account profitability.Collaborate across internal teams to maximize agency resources and deliver integrated, high-impact client programs.Represent the agency externally through industry engagement, thought leadership, and visibility initiatives.

EDUCATION

2010 — 2012

SUNY Purchase

Bachelor's degree

2008 — 2010

Dutchess Community College

Associate's degree

2019 — 2019

Cornell University Graduate School

Certificate

ABOUT DANIELLA DIMARTINO

I am an award-winning, highly experienced professional specializing in media relations and content creation. With a robust background in collaborating with national and local organizations and businesses, I bring a wealth of expertise to every project. Throughout my career, I have excelled in both in-house and agency roles, demonstrating exceptional organizational, planning, and execution skills in strategic PR campaigns. I have a proven track record of creating, maintaining, and distributing editorial reports and press clippings, ensuring maximum visibility for clients. My proficiency extends to successfully managing press conferences, and attracting multiple media outlets to cover events. By employing rapid response and proactive media outreach strategies, I have secured coverage for my clients in prominent print, broadcast TV, and online mediums, leveraging my in-depth knowledge of major consumer markets. Beginning my journey as a journalist, I established valuable relationships with reporters and honed my interviewing and investigative skills. This background empowers me to craft compelling and impactful stories for both clients and journalists seeking engaging content. I bring a unique combination of extensive expertise in media relations and content creation, a track record of successful PR campaign execution, and a journalistic background that enables me to forge strong connections and deliver impactful stories.

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