Dan Kinton

About Dan Kinton

I am a passionate marketing leader with extensive experience in the consumer packaged goods sector with Blue Chip & Privately held companies across a diverse range of product categories and consumer segments. I have led NA Marketing and Global Business Management/Innovation teams; developing high performing, highly engaged teams of up to 15 colleagues. I am results driven, with a proven track record of growth in sales, profits and market share. My strength is my diverse experience in building world-class brands through consumer insight-driven innovation, commercially aligned strategy and the seamless execution of marketing plans that drive Brand Awareness, Consumer Preference and Market Share. I am a Dynamic, people-centric, servant leader adept at working across varied teams – cross functionally, domestic/ internationally, to set a vision/goal that unlocks organizational potential. Competencies include: Business Planning Strategic Plans Annual Business Planning – Sales & Marketing Brand Development Brand Positioning Brand Awareness Consumer Segmentation Consumer promotion Advertising & Marketing Communications Strategy Creative Development Media Planning & Execution Digital Marketing Content Creation Social Media Marketing & Content Creation SEO Innovation Roadmap/Pipeline Management Insights to Innovation Concept to new product development Product Management Portfolio Management New Product Launch Financial P&L Management Pricing Strategy Organizational Development Mentoring, Coaching & talent planning Training & development Omni-Channel Management Ecommerce, DTC Traditional Brick/Mortar (FDM) Specialty – Club, Auto, DIY, Infant Some of the brands that I am proud to have contributed to their growth/success: Armor All, Nu Finish, Lexol, Tempo, Grand Prix, Topps, Bowman, Schick Hydro, Schick Intuition, Schick Hydro Silk, Banana Boat, Edge, Skintimate, Schick Quattro, Schick Xtreme3, Playtex Baby, Diaper Genie, Wet Ones, Playtex Gloves, BIC Lighter, BIC Wite-Out, BIC Pens

Experience

1. Global Marketing Director, Auto Appearance

   Energizer Holdings

   Apr 2020 — Present · Danbury, CT, US

   Set long-term global Appearance Chemical segment vision & strategy, establishing consumer insight-driven NPD roadmap, development of global communications strategy and portfolio management (10 distinct brands) for Energizer Auto Care’s largest segment ($300M). •Regained US share leadership in light of COVID uncertainty & competition. Grew Total Appearance $NS +18% over 3 yrs via organic growth, innovation, int\'l expansion and acquisition. •Developed Segment long-term vision – to inform 3 yr brand/innovation strategy & product roadmap. Established key resourcing requirements & brand/market priorities to focus on maximizing profitability & share growth globally. Institutionalized robust innovation process anchored in consumer insight. •Led the global development and roll out of new products, anchored by flagship Armor All brand. Navigated highly regulated category to sprint launch (< 10 mos) AA Disinfectant line at the height of COVID –achieving category 1st to mkt in US, driving incremental $NS & xfunctional team recognition (CEO award recipients). Launched an incremental line of Ceramic based skus to AA brand to broaden appeal and drive category trade-up. •Led the development and roll-out of Global AA Brand Harmonization - leveraged research to establish consumer segmentation and brand positioning. Established/launched core creative platform with new TVC campaigns. Directed Global packaging exploration and refresh. Created brand guidelines & centrally led brand management model, producing (+$1M) in internal savings. Instituted Social Media and content creation playbook for stronger global consumer engagement. •Member of Acquisition team to assess and secure (4) additional brands to expand EHI portfolio in key LatAm mkts. •Key member of Global Marketing leadership team with broad collaboration and influence over xfunctional teams. Led global team of (10)Hybrid/Remote colleagues across multiple countries/time zones - developed and promoted 3 colleagues over tenure.

Education

• Quinnipiac University - School of Business

  Master of Business Administration - MBA

• Rochester Institute of Technology

  Bachelor of Science - BS, Marketing