Dan Wolf
- Role
- Associate Director, Us Oncology Consumer Marketing at Merck
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Dan Wolf
Strategic data-driven commercial marketing leader with more than 20 years of experience…
Experience
Associate Director, Us Oncology Consumer Marketing
Feb 2023 — Present
Lead consumer / patient marketing strategy including P&L for KEYTRUDA Masterbrand - a pan tumor / franchise branding strategy to elevate the brand among patients and caregivers. Oversee strategy development, media (including TV, print, digital, web and point of care) and analytics for single largest franchise budget.
Education
Ithaca College
Bachelors of Science, Business Administration - Marketing
Skills
- Jsp
- Paid Search Strategy
- Project Management
- Web Analytics
- Integrated Marketing
- Online Advertising
- Interactive Marketing
- Java Enterprise Edition
- Display Advertising
- Agile Methodologies
- Web Marketing Strategy
- Analysis
- Advertising
- Affiliate Marketing
- Direct Mail
- Web Services
- Analytics
- Digital Media
- Mobile Marketing
- Software Project Management
- Digital Marketing
- Marketing
- Marketing Strategy
- Pl/Sql
- Ppc
- Sem
- Weblogic
- Management
- Xml
- Spring Framework
- Digital Strategy
- Direct Marketing
- Core Java
- Online Marketing
- Social Media Marketing
- SEO
- Hibernate
- Spring
- E-Commerce
- Sql
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