Daniel Joaquin
Sr Mgr Communications Creative Director, Corporate Affairs @Walmart
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WORK HISTORY
Sr Mgr Communications Creative Director, Corporate Affairs @Walmart
CA
Led the creation of Walmart Canada\'s in-house creative team, setting the standard for brand voice, culture, storytelling, and strategic initiatives.• Generative AI learning lead, driving BU adoption by representing needs to the AI Council, shaping upskilling strategy, highlighting pain points and use cases, unifying leadership messaging, ensuring strong champion coverage, and celebrating value captured.• Directed creative efforts for high-profile Walmart events and key corporate affairs projects, ensuring cohesive and impactful messaging.• Delivered comprehensive creative services across Walmart Canada, generating annual savings of over $2.5M through efficient internal production and strategic management of external vendor relationships.• Crafted and executed strategies to boost awareness and engagement with Corporate Affairs and Operations-led programs, driving enhanced alignment and execution among stores and customers.• Formulated a comprehensive 3-year digital strategy, successfully influencing leadership at all levels for seamless alignment, resource allocation, and strategic execution.
EDUCATION
University of Waterloo
Bachelor of ES
ABOUT DANIEL JOAQUIN
For over a decade, I have helped transform how retail brands think, create, and connect through digital strategy, creative leadership, and media production at scale. My work includes helping establish Walmart Canada’s in-house creative team, shaping enterprise digital platforms, contributing to the “Store of the Future” concept, and being named on an international patent developed for Walmart. I lead through collaboration, clarity, and trust, with a strong focus on developing talent, strengthening communication, and building engaged, globally connected teams.
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