Daniel Haddad

Product Designer @Tim Hortons

Toronto, ON, CA

Designed and developed intuitive, user-centered digital experiences for both Tim Hortons and Tims Financial, including the launch of the Tim Hortons Help Centre, a scalable self-service platform consolidating 400+ FAQs, reducing customer support load, and improving brand consistency across web and app.Redesigned the Tims Rewards experience, simplifying a complex loyalty system through interactive progress meters, dynamic copy, and tier-based personalization — boosting user engagement and reward redemption clarity.Led the redesign of FS Onboarding flows, balancing legal, technical, and UX constraints to streamline sign-up speed and accuracy, directly improving conversion rates and customer acquisition.Created Referrals 2.0 and a Referral Tracker component, introducing logic-based progress tracking and “Last Chance” entry points to enhance acquisition and retention within the Tims Financial ecosystem.Designed Partnership (Account Linking) flows, mapping user journeys for future third-party collaborations, enabling seamless cross-brand point earning and loyalty integration.Collaborated cross-functionally with Product, Tech, Legal, CX, and Marketing teams to translate complex business requirements into clear, high-fidelity prototypes using Figma and scalable design systems.Influenced product direction by making strategic recommendations — advising against half-solution launches (e.g, Haptic Feedback, early Gen AI) to optimize team focus on impactful initiatives.Introduced process improvements, including a Design Checklist to standardize design-to-development handoffs and improve collaboration efficiency across teams.Continued professional growth through Mentorship, Feedback, and Databricks SQL training, enhancing data fluency, cross-team communication, and leadership capability.

University of Waterloo

Bachelor’s Degree