Daniel Estrada

About Daniel Estrada

Marketing and Communications professional with 10+ years of experience driving growth and enhancing brand visibility for both startups and established companies. Expertise in developing and executing innovative, data-driven marketing strategies across multiple digital channels, including social media, SEO, email marketing, and digital ads. Proven success in managing multi-channel campaigns, leading cross-functional teams, and delivering measurable results. Adept at boosting brand awareness, increasing lead generation, and optimizing customer engagement to achieve business objectives. Passionate about leveraging emerging technologies and marketing trends to drive continuous growth.

Experience

1. Marketing Communications & Design Lead

   Rem Surface Engineering

   Feb 2020 — Present · Austin, TX, US

   Execute comprehensive marketing and design strategies to boost brand visibility, growing social media followers by 6% monthly across LinkedIn, Facebook, Instagram, and X (formerly Twitter).• Draft and distribute press releases to media outlets, ensuring clear, compelling messaging that aligns with brand strategy, leading to increased media coverage and positive brand recognition.• Manage and optimize weekly content on the company website and social media channels using WordPress, Hootsuite, and SurveyMonkey; creating high-quality content and analyzed metrics with the SMART method.• Conduct monthly SEO reviews to drive organic growth and lead generation, implementing content strategies that resulted in a 24% annual increase in website traffic.• Lead design initiatives for 7+ years, creating impactful assets such as logos, brochures, ads, social media content, and trade show booth packages, ensuring a cohesive brand identity using Adobe Creative Suite.• Drive lead generation with persuasive copy for Constant Contact email campaigns, managed pre and post-event marketing initiatives, and achieved a 35% average open rate through continuous campaign optimization.

Education

• Austin Community College

  Associates in Business Administration

  2020

Skills

• Budgets
• Solution Selling
• Mobile Applications
• Salesforce
• Management
• Marketing Strategy
• Marketing
• New Business Development
• Advertising
• Customer Service
• Microsoft Excel
• Business Development
• Wordpress
• Online Marketing
• Account Management
• Leadership
• Event Planning
• Facebook
• Social Networking
• Mobile Phone Apps
• Social Media Marketing
• Event Management
• Budgeting
• Social Media
• Salesforce.com
• Sales Management
• Hootsuite
• Saas
• Microsoft Office
• Sales