Daniel J. Doherty

About Daniel J. Doherty

A highly accomplished and enterprising c-suite executive, board member, consultant…

Experience

1. Chief Marketing Officer, Aon Affinity

   Aon

   Apr 2018 — Present

   Accomplishments include delivery of a strategy based on data driven decision making, personalization at scale, and a refocused agile management structure. Through advanced data science, delivered performance analytics dashboards, defined a new budget strategy and campaign hierarchy, established splits of marketing spend to gain greater control and visibility, established regular reviews with Business Units on marketing strategies and results. Developed growth strategies based on revenue producing business cases and hypothesis testing to improve marketing channel performance. Partnered closely with Broker Sales Team to innovate and reach new brokers. Through effective management, changed the relationships between business units and Marketing into value added partnerships, resulting in additional revenue.

Education

• Fordham Gabelli School of Business

  MBA, Finance & Marketing

  1987 — 1989

• The King's College

  BS, Economics

  1979 — 1983

Skills

• Strategy
• Casualty
• Change Management
• Claims Management
• Professional Liability
• Financial Analysis
• Health Insurance
• New Business Development
• Business Process Improvement
• Marketing
• Financial Services
• Underwriting
• Vendor Management
• Financial Risk
• Business Strategy
• Product Development
• Mergers & Acquisitions
• Commercial Lines
• Process Improvement
• Enterprise Risk Management
• Insurance
• Commercial Insurance
• Us Passport, UK Indefinite Leave to Remain
• Reinsurance
• Business Development
• Analytics
• Claim
• General Insurance
• Analysis
• Disability Insurance
• Brokers
• Life Insurance
• Legal Liability
• Business Analysis
• Accident
• Marketing Strategy
• Risk Management
• Leadership
• Program Management
• Strategic Planning