Daniel J. Desimone
- Role
- Conversion Rate Optimization Manager (B2b & B2c) at Payscale
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Daniel J. Desimone
Digital marketing leader with 7+ years of experience in B2B and B2C SaaS scaling…
Experience
Conversion Rate Optimization Manager (B2b & B2c)
Aug 2022 — Present
Conducts A/B, multivariate, and multi-armed bandit experiments along with web personalization in Optimizely supporting business KPIs including new business demo requests, customer upsell/cross-sell, free trial sign-ups, thought leadership content downloads, and consumer data collection. Analyzes test results surfacing insights to the broader marketing team. Submits winning test site updates to the front and back-end developers for deployment. Notable results: Improved demo request CVR by 100 BP (106 units) YoY, thought leadership CVR by 93 BP (69 units) QoQ, B2C survey data CVR by 65 BP (600 units) QoQ. Revamped the test intake process and project management via Asana owning all phases of experimentation including research, ideation, building, launching, QA, and analysis. Running 25+ active experiments per month. Works cross-functionally with demand gen, content, graphic design, UX, product marketing, sales, customer, paid media, strategic accounts, Drift, you name it.
Education
Pace University - Lubin School of Business
Bachelor of Business Administration - BBA, Business Administration and Management, General
2017
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