Daniel Smith
Data-Driven Creative Director | Brand, Product & Performance
- Role
- Head of Brand and Content at Realm
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Daniel Smith
A self-starting Creative Director with a strong affinity for Branding, Project Management and Content Strategy. Specialties: content production; creative ideation; resourcing; strategic marketing; brand, team, and start up experience; business development; integrated marketing plans; promotional calendars; consumer marketing; consumer research; cross-functional team leadership; employee communications; trade marketing; new product launches; persuasive sales presentations; creative content development; event and team coordination and management; competitive analysis; relationship building; social media; email marketing; Content Management Systems (CMS); and Customer Relationship Management (CRM) and measurement.
Experience
Head of Brand and Content
Nov 2025 — Present · Los Angeles, CA, US
Lead brand strategy, positioning, and messaging for a venture-backed home renovation platform• Serve as Creative Director, owning all visual identity, narrative systems, and cross-channel brand execution• Build and manage a multi-channel content engine across social, blog, lifecycle, paid, print, and partnerships• Develop data-backed thought leadership to position the company as a trusted authority in high-consideration home renovation• Launch new programs and partnerships with compliant, scalable go-to-market messaging• Design and execute AI-integrated content workflows, including personalized drip campaigns and lifecycle automation• Utilize modern production and creative tools to streamline asset creation, iteration, and performance optimization• Align brand with growth strategy to strengthen conversion, reduce CAC, and improve trust-based acquisition• Concept and produce large-scale brand events and community activations to deepen engagement and partnership visibility
Education
University of Southern California
Master of Fine Arts (MFA), Television and Film Production
2015 — 2018
Marist University
Bachelor of Arts (B.A.), Communication and Media Studies
2010 — 2014
Skills
- Entrepreneurship
- Problem Solving
- Studio Art
- Avid Media Composer
- Final Cut Pro
- Production Planning
- Volunteer Management
- Wordpress
- Directing Talent
- Adobe Creative Suite
- Social Media
- Networking
- Event Management
- Cinematography
- Vendor Relations
- Corporate Events
- Set Design
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