Daniel Weaver
Strategic Marketing Leader | Creative Producer | Artist
- Role
- VP, Social Media Manager at Truist
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Daniel Weaver
With over 15 years of professional experience, I focus on advancing brand consistency…
Experience
VP, Social Media Manager
Sep 2022 — Present · Atlanta, GA, US
Led strategic content development that met marketing objectives, amplified executive leaders and aligned with messaging pillars across LinkedIn, Meta and other channels. Oversaw creative production, editing, scripting and storytelling- Managed +20 editorial calendars and produced over pieces of social first content, including vertical videos, static, polls, stories, articles and newsletters. Increased followers by 100K, engagements by 60% and +24M impressions- Directed +20 successful paid campaigns, including awareness, engagement, traffic, loyalty, UGC and influencer- Produced +40 pieces of content in one week for the inaugural Truist Championship, resulting in +14M impressions- Led community management team, improved response times by 20% and doubled total responses YoY.
Education
Georgia College & State University
Mass Communication
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