Daniel Martinez

About Daniel Martinez

Product leader with 20+ years of experience driving strategy and execution across SaaS, FinTech, and data platforms. Experienced in defining product vision, translating customer and market insights into prioritized roadmaps, and delivering high-impact solutions in partnership with engineering, design, and go-to-market teams. Strong technical fluency across APIs, data architecture, and cloud platforms, with hands-on experience shipping ML-powered personalization and AI-integrated features in production. AI-fluent and Anthropic-certified (Claude 101, AI Fluency: Framework & Foundations), I pair modern AI tooling with rigorous discovery to move faster without guessing. Outside of my corporate work, I\'m the founder of Sportoriety (sportoriety.com), a live consumer review platform for sports teams and leagues where I\'m actively growing the user base. Owning a product end-to-end with no corporate safety net keeps me sharp on the parts of the job that matter most: discovery, trade-offs, and shipping.

Experience

1. Founder

   Sportoriety

   Apr 2026 — Present · Austin, TX, US

   Sportoriety - Live consumer review platform for sports teams and leagues.Defined product concept, roadmap, and design direction for 0-to-1 platform from blank page to live productSourced, evaluated, and managed development teamsExecute go-to-market spanning social media marketing and in-person tournament activation to drive user acquisitionOwn all functions typical of early-stage founder: product, vendor management, marketing, and customer development

Education

• Project Management Institute

  Project Management Professional (PMP)

• Acuity Institute

  Lean Professional for Service Certification

• University of Northern Colorado

  Monfort College of Business, Business Administration - Computer Information Systems

• Luiss Guido Carli University

  Luiss Business School Professional Certificate, Doing Business in Italy and Europe

• Purdue University Daniels School of Business

  Master of Business Administration - MBA

• Big Horn Center for Public Policy

  Douglas County Fellowship, Public Policy Analysis

  2003 — 2003

Skills

• Business Process Improvement
• Infrastructure Project Management
• Customer Service
• Process Improvement
• Program Management
• Facilities Project Management
• Customer Relationship Management (Crm)
• Process Development
• Business Analysis
• Strategic Planning
• Business Development
• Disaster Recovery
• Agile Methodologies
• Team Building
• Management
• Integration
• Process Simulation
• Testing
• Erp
• Information Technology
• Analytics
• Web Project Management
• Software Documentation
• Sdlc
• Cross-Functional Team Leadership
• Requirements Analysis
• Strategy
• E-Commerce
• Project Management
• Visio
• Software Development
• Facilities Management
• Software Project Management
• Six Sigma
• Crm
• Pmo
• Pmp
• Leadership
• Operations Management
• Vendor Management