Daniel Hird

Senior Demand Generation Manager @Insights

Dundee, GB

In my current role I am responsible for the strategy and execution of our global demand generation activities, partnering closely with Sales to ensure alignment and ultimately grow the business.• Strategic development and management of demand generation campaigns (inc. ABM).• Ongoing campaign measurement, evaluation, and reporting to ensure all tactics are continually optimised for maximum ROI and effectiveness.• Execute global, regional, and local activity in multiple languages.• Creation of effective email marketing campaigns to nurture leads through the buying cycle.• Management of PPC agency. Also highly experienced with LinkedIn Campaign Manager, and currently undertaking Google Ads certification.• HubSpot certified.Insights are a people development company, centred around self-awareness, their people development programmes help people, teams, leaders and global organisations reach peak performance.

Abertay University

BA (Hons), Marketing