Daniel Herbick

Experience

1. Ny Area Manager

   Fellow Barber

   Apr 2024 — Present · New York, NY, US

   Oversee operations across 6 New York City barbershop locations, managing a team of 85–110 barbers, front desk staff, and shop managers- Steered the company through a critical rebuilding phase following its exit from a destabilizing investment group, restoring structure, morale, and brand integrity- Recruited, developed, and installed a new cohort of high-performing managers, while leading a successful hiring campaign to poach top-tier barber talent and rehire valued former staff- Played a key role in off-boarding underperforming or poorly reviewed employees to improve client satisfaction and restore brand credibility- Achieved 12% year-over-year regional growth within six months through strategic staffing, service quality improvements, and operational streamlining- Rolled out grey blending services across all NYC locations after multiple failed attempts by previous leadership, meeting long-standing client demand and expanding service offerings- Launched a company-wide client referral program — the first implemented on our booking platform partner’s system — to boost new client acquisition and re-engage lapsed customers- Partnered with the Marketing Director on pop-up activations and local campaigns to strengthen community ties and increase neighborhood visibility- Implemented systems to improve performance management, cross-location communication, and day-to-day operational consistency- Serve as the key link between executive leadership and shop teams, translating strategic priorities into effective action

Education

• Bethesda-Chevy Chase High School

  High School Diploma

  2007 — 2011

• Boston University

  Bachelor’s Degree, Communications (Specialization in Public Relations)

  2012 — 2015