Daniel Harpell
SVP of Customer Solutions @Ligentia
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WORK HISTORY
SVP of Customer Solutions @Ligentia
CA, US
Recruited to build and scale North American capabilities as the company began operations in the United States.• Developed the North American product offering for transportation solutions, establishing the foundation for market entry and growth.• Built global analytics and dashboard capabilities, including ETL design and deployment for both internal and customer-facing dashboards with data analysis tools.• Scaled the advisory practice to encompass all supply chain disciplines beyond logistics, expanding service offerings across the organization.• Led a team of 12 across solutions, business analytics, advisory, implementation, non-enterprise sales, and tender management departments.• Reduced the non-enterprise sales team from 6 non-performers to 2 high-performers while overseeing contract logistics solution design.• Developed a business plan to divest Implementation and Sales departments by the end of Q1 2026 due to capacity constraints.• Served as the supply chain subject matter expert for the global advisory practice, directing engagements in procurement, logistics, and supply chain optimization.• Saved 20M AED for a large produce company in Australia through extensive supply chain optimization and strategic improvements.• Reduced order lead time from 21 to 7 days for a global irrigation company while reducing freight spend by 15%.• Implemented a global control tower solution delivering savings via improved procurement, curbing rogue spending, and shifting from regional to a global strategy.• Analyzed industry trends, supplier performance metrics, and customer feedback to identify cost-reduction, sustainability, and quality improvement opportunities.
EDUCATION
SIPMM - Singapore Institute of Purchasing and Materials Management
Graduate Diploma, Supply Chain Management
SKILLS
ABOUT DANIEL HARPELL
SVP of Customer Solutions with deep expertise in logistics and supply chain transformation across Asia, North America, and emerging markets.I specialize in building and scaling high-performing teams and delivering end-to-end supply chain optimization, including network design, strategic procurement, and process improvement. My work has driven service-level improvements and delivered up to AED 20M in cost savings for both large multinational organizations and high-growth companies.My experience spans complex logistics environments, including dangerous goods, customs compliance, and large-scale project logistics. I have led ERP implementations, warehouse automation initiatives, and advanced analytics deployments that improve visibility, reduce cost, and increase operational velocity—most recently through global control towers and autonomous mobile robotics.I am known for translating strategy into execution, leading change across international teams, and partnering closely with executive leadership to manage risk, suppliers, and large-scale transformation programs.Open to connecting with senior leaders, operators, and advisors focused on making supply chain a competitive advantage.
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