Daniel Greenberg
Lead Product Manager @Mindbody
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WORK HISTORY
Lead Product Manager @Mindbody
London, GB
Led B2C for the world’s largest Wellness Marketplace: reimagined our merchant storefronts (2X\'d conversion rates) and improved our App Store ratings by modernizing our consumer platform and top-of-funnel UX (went from a middling rating to 4.9 stars in both app stores)• Driver of the roadmap process for our largest business unit: built a comprehensive fact base, generated business cases, and collaborated with 50+ stakeholders• Managed and mentored PMs, which enabled them to succeed and grow• Worked with a XFN group of engineering stakeholders to determine a strategy to consolidate B2C\'s APIs into ~100 standardized API contracts
EDUCATION
Saint Andrew's School
High School Diploma
Hamilton College
Bachelor of Arts (B.A.)
SKILLS
ABOUT DANIEL GREENBERG
10+ years of tech experience building B2B SaaS & B2C products at fast-growing startups and multi-billion dollar public companies• Starting as the 1st employee, I built and managed a marketing automation (MarTech) platform from the ground up (0 customers), which was quickly acquired after 1 year and now sends 1B+ communications per year for enterprises/SMBs• Contributed to 3x successful exits and is outcome-oriented, data-driven, narrative-focused, continuously evolving, and strategically-minded.• Owned the vision, strategy, and product/tech roadmap in a way that inspired team members and rallied them around customer problems• Ability to engage and communicate on all levels, bridging the gap between the how, what, and why.Core Competencies- Product visioning, strategy, road mapping, and discovery- Agile Methodologies: Scrum, Lean, and XP- Product intelligence/analytics tools- Building business cases via ROI calculation- Collaborating with AI/ML teams- Storytelling- Customer empathy: journey mapping, empathy mapping, storyboarding, user stories, user research, jobs to be done (JTBD), etc- Cross-functional stakeholder management and collaboration- GTM strategies- Presenting at all-hands- Effective meeting management- Job coaching- Ideation and vision workshops- Design Thinking- Prioritization & KPI frameworks- Market and competitive research- RACI/DACI- Microservice and API management- Building highly complex experiences and tech: CRM, CDP, omnichannel communication, marketing automations, MarTech, SSO, AI/ML, B2B2C, etc- Transforming legacy monoliths into modern platforms: Data modernization and platform rationalization- Integrations
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