Dan Goodfriend

Role: Brand X Commerce
Location: Mamaroneck, NY, US
LinkedIn followers: 500 followers

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Experience

Brand X Commerce
Present

Education

The George Washington University
International Relations and Affairs
1996 — 2000
MIT Professional Education
Certificate, Artificial Intelligence: Implications for Business Strategy

Skills

Software Development
Nosql
Information Security
Crm
Web Development
SEO
.net
Coldfusion
Business Process Automation
Php
Online Marketing
Microsoft Sql Server
Marketing Strategy
Sql
User Interface Design
Agile Methodologies
Management
Data Integration
Compliance Pci
Pci Dss
Strategy
E-Commerce
Information Architecture
Systems Engineering
Sdlc
Social Media
Solution Architecture
Project Management
Leadership
Shopify
Strategic Planning
Customer Relationship Management (Crm)
Encryption
Analysis
Logistics Management
Business Process Development
Integration
Magento

Contact information

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Work email
•••••@brandxcommerce.com
Personal email
•••••@•••••.com
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Current company

Brand X Commerce

Technology; Information and Internet · 3 employees · Founded 2024 · New York, New York, United States

Brand X Commerce is a high-performance growth marketing agency that provides digital solutions for brands and retailers, focusing on sustainable and profitable growth. We help companies maximize growth and profit by integrating various aspects of e-commerce. Our key services include: Growth Marketing: We focus on sustainable, profitable growth across platforms like Google, Meta, and Bing, helping brands move away from sales promotions and wasteful spending. 1-to-1 Marketing Automation & CRM: We use personalized messaging to acquire new leads, convert more customers, and lower total customer acquisition costs, ad spend, and churn rates. Feeds Management: We optimize and syndicate product feeds to platforms such as Amazon, Walmart, Google, and Meta, and manage rich cross-channel content, price parity, and inventory. Data Intelligence: We provide clients with detailed reporting for marketing and merchandising, helping them analyze profit and margin by SKU and campaign, identify their best customers, and gain insights from A/B testing and heatmaps. End-to-End Optimization: This includes continuous A/B testing of creative, copy, feeds, audiences, landing pages, and pricing to improve performance. Our stores typically convert 25-80% better than Shopify Plus Benchmarks and 40% better than industry benchmarks. We have seen a 30-40% increase in new customer acquisition rates and can reduce remarketing spend by up to 50% by shifting a significant portion of the budget toward new customer acquisition through 1-to-1 marketing automation. This strategy not only lowers costs but also increases ROI, margin, customer lifetime value, and repeat purchase rates. We offer a free performance audit to prospective clients.

brandxcommerce.com

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Experience

Education

The George Washington University

MIT Professional Education

Skills

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