Daniel Gf Durocher
Chief Revenue Officer (CRO) @Mercateam
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WORK HISTORY
Chief Revenue Officer (CRO) @Mercateam
Paris, FR
Mercateam is a French SaaS platform for industrial frontline ops (skills matrix, training, shift planning). I lead new ARR and expansion while building the revenue engine—process, people, and platforms—for repeatable enterprise growth.Scope & Responsibilities Own revenue strategy and execution across the full customer lifecycle Align product, GTM, and delivery to drive adoption, expansion, and retention Lead and develop high-performing Marketing, Sales, and CS organizations Drive pricing, packaging, forecasting, and unit economics Partner with Product to translate industrial reality into scalable SaaS value Build executive-level relationships with complex, multi-site manufacturersStrategic Focus Mercateam is redefining how manufacturers operate by replacing fragmented, consultant-driven, one-size-fits-all methods with a modern SaaS platform built by people who understand industrial reality.Our customers are not generic. Their operations are safety-critical, regulated, and human-dependent—and our GTM reflects that.2026 marks an acceleration phase at Mercateam
EDUCATION
Royal Military College of Canada/Collège militaire royal du Canada
Bachelor of service, Military and Strategic Leadership
Ted Rogers School of Management - Toronto Metropolitan University
Executive and Corporate Education, Customer Service Management
ABOUT DANIEL GF DUROCHER
Chief Revenue Officer (CRO) | Sales, Marketing & Customer Success | Enterprise SaaS | GTM & RevOps | Industrial / Manufacturing | Europe 🇪🇺 (Paris 🇫🇷) |
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