Danny Garcia

About Danny Garcia

As Growth Marketing Manager at Moda Operandi, I create and optimize paid media campaigns across various channels, including Search, Paid Social, Display, and Affiliates, to drive customer acquisition and revenue growth. I leverage data and analytics to measure and manage the return on ad spend (ROAS), customer acquisition cost (CAC), and cost per order (CPO) of each channel, and to identify new opportunities and best practices. I also direct and collaborate with external agencies and platform partners, such as Google, to ensure effective media management and technical integration. In addition, I support the Growth Marketing Director with developing and executing the team\'s strategic direction and reporting needs. With a B.S. in Digital Retailing from the University of North Texas, I have a strong background and passion for the online fashion industry and its evolving trends and technologies.

Experience

1. Growth Marketing Manager

   Moda Operandi, Inc

   Nov 2021 — Present · New York, NY, US

   Directly managed digital marketing channels and partnered with the Growth Marketing Director in optimizing Moda Operandi\'s media mix to progress strategic marketing objectives. Paid Media: Responsible for acquiring new customers and retaining them via paid media channels, including Search, Social, Display, and Affiliates, while analyzing and managing ROAS, CAC & CPO. Supported technical integration needs such as ad operations, pixel implementations, GTM, GA, and UTM tracking. Managed Google shopping campaigns including product feed, bidding strategies and product segmentation to drive efficiencies. Closely monitored and optimized campaign performance to efficiently meet sales forecast and goals (sales, ROAS, cost/new customer acquired, CPCs). Managed monthly spend, ensuring invoices and budgets are within expectations. Developed a strategy for channel optimization & innovation, creative testing, landing page optimization, and audience expansion across channels to ensure performance targets are met. Kept stakeholders informed of channel performance to goals and actionable insights. Built and maintained key relationships with counterparts, including Integrated Marketing team, agencies, marketing technology, analytics and platform partners. Acted as subject matter expert in SEM, shopping trends, and best practices to educate relevant teams. CRM/Email: Executed coding, set up, and QA of Moda’s industry-known Daily Email Newsletter, as well as iOS app push and SMS notifications. Executed campaign A/B testing, analyzing campaign performance and providing key insights to cross-functional partners. Agency Management: Directed agencies in making informed and effective decisions in media management to drive efficiency and sales growth weekly. Proactively recommended incremental spend opportunities to capitalize on demand. Explored test opportunities (such as incrementality, audiences, bid tactics, etc). Managed asset trafficking between creative teams and agency partners.

Education

• University of North Texas

  Bachelor of Science (B.S.), Digital Retailing, 4.0 GPA

  2017 — 2019