Dan Fennell

Experience

1. Senior Director of Customer & Product Marketing

   ZoomInfo

   Oct 2023 — Present

   I lead a dynamic team of seasoned marketers dedicated to fueling the growth and expansion of ZoomInfo’s platform of Sales, Marketing, and HR solutions. My role revolves around spotlighting the transformative business impact our customers achieve with the Zoominfo platform. Through strategic customer advocacy and powerful insights, I ensure our success stories resonate, driving brand loyalty and market recognition. Key Responsibilities- Spearheading customer advocacy initiatives aligned to product & solution narratives that amplify our customers\' success and foster brand loyalty. Mining market insights to inform strategic marketing decisions and stay ahead of industry trends- Developing and executing innovative go-to-market programs that showcase Zoominfo\'s real-time insights, intent, and GenAI capabilities- Leading and developing a team of experienced marketers to achieve impactful results in a dynamic and competitive landscape- Collaborating cross-functionally to ensure alignment between marketing strategies, sales requirements, product vision and overall business objectives

Education

• University of Washington

  Bachelor of Business Administration, Marketing

  1992 — 1996

• Kellogg School of Management Certificate Program

  Certificate of Marketing Excellence, Marketing

  2008 — 2008

Skills

• Marketing Strategy
• Business Development
• Business Strategy
• Integrated Marketing
• Mentoring
• Partner Management
• Sales
• B2b
• Demand Generation
• Go-to-Market Strategy
• Competitive Analysis
• Leadership
• Product Marketing
• Digital Marketing
• Competitive Strategy
• Cloud Computing
• Multi-Channel Marketing
• Market Research
• Social Marketing
• Selling
• Saas
• Enterprise Software
• Retail Marketing
• Strategic Partnerships
• Strategic Leadership
• Product Management
• Team Leadership
• Product Launch
• Management
• Strategy
• Software as a Service (Saas)