Daniel Escher
- Role
- Director, Consumer Insights at Remitly
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Daniel Escher
I lead Research and Voice of Customer for Remitly, a $5B digital financial services…
Experience
Director, Consumer Insights
Mar 2021 — Present
Lead lean team of 7 highly skilled, multicultural researchers (they\'re so good at what they do!) • Identify and drive high-value opportunities through brand equity tracking, marketing communications research, green field product development, segmentation studies, and customer journey research • Define and manage cross-functional collaborations, research operations, team growth, and communication of research insights to teams and executives Accomplishments: • Led first-ever segmentations for 1) an international debit card, 2) a lending product, and 3) a mobile wallet • Drove localization at scale by centralizing in-depth cultural insights within key markets • Added an incremental $3MM in LTV through a new promo structure derived from conjoint analysis • Exceeded customer acquisition targets in sub-Saharan Africa via deep dives on specific markets • Enabled self-service research through long-term research mentorships and training sessions for employees across the company
Education
Princeton Theological Seminary
Master of Divinity - MDiv
University of Washington
BA, International Studies (with High College Honors)
University of Washington
BA, Spanish
University of Notre Dame
MA, Sociology
University of Notre Dame
PhD, Sociology
Skills
- Powerpoint
- Sociology
- Word
- Teaching
- Strategy
- R
- Management
- Editing
- Conducting Interviews
- Project Management
- Data Analysis and Synthesis
- Writing
- Arcgis
- Stata
- Latex
- Excel
- Community Outreach
- Microsoft Office
- Public Speaking
- Statistics
- Leadership
- Access
- Research
- Survey Research
- Focus Groups
- Surveys
- Spanish
- Gis
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