Daniel Wilson
Product Designer
- Role
- Product Designer at Pelican Products, Inc.
- Location
- Walnut Creek, CA, US
- LinkedIn followers
- 500 followers
About Daniel Wilson
Creative, user-centered Product Designer and Art Director with 10+ years of experience…
Experience
Product Designer
Nov 2024 — Present · Walnut Creek, CA, US
Designed the digital experience for the TRVL luggage line, aligning UX with Pelican’s brand heritage while appealing to a new consumer base.• Led stakeholder interviews, defined IA, and built scalable component-based UI for collection and product pages.• Created carousels and product comparison tools that enhanced UX and simplified content updates.Result: The TRVL section became Pelican’s highest-converting pages and the new template standard for future launches.
Skills
- Adobe Creative Suite
- Marketing
- Illustrator
- Typography
- Fine Art
- Social Media
- Art Direction
- Layout
- Web Design
- Graphics
- E-Commerce
- Social Media Marketing
- Illustration
- Art
- Graphic Design
- Creative Direction
- Branding & Identity
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