Daniele Cusentino
Proofreader + Copyeditor + Copywriter + Word Obsessed + SEO Extraordinaire + Conversation Design and AI Enthusiast
- Role
- Proofreader Copyeditor Copywriter at Kroger
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Daniele Cusentino
As a seasoned communications professional with over a decade of experience in…
Experience
Proofreader Copyeditor Copywriter
Nov 2015 — Present · Cincinnati, OH, US
Kroger Corporate Marketing – Senior Proofreader / Copy Editor (2024–Present)Senior Proofreader / Copy Editor: Loyalty and Customer Communications (2018–2024) Curator of The Kroger Company\'s various creative style guides to ensure flawless execution of various customer communications, including all customer relationship management (CRM) mailers (Private Selection, Kroger Brand and Simple Truth), Kroger Pharmacy mailers, Kroger Precision Marketing banner display advertisements and Kroger’s monthly editorial MyMagazine, in-store signageAct as copy editor, providing editorial suggestions as necessary to enhance clarity of communicationTrain incoming copywriters and campaign managers on style guide rules and team processesSupport the development and launch of new products, services and product redesigns and identify process efficiencies and enhancement possibilitiesPrevious Role: 84.51° (Kroger subsidiary) – Senior Copywriter: External Marketing (2015–2018)Owner of the external tone of the company brand to ensure consistent personality and voice plays across all key elements of marketingWrote, edited and disseminated blog posts, white papers, website copy and conference submissions Coached and informed employees on writing best practices to ensure all collateral that exits the building was coherent, on brand and professionally writtenPlanned and executed the company’s social media calendar, as well as monthly marketing emails for various teams
Education
University of Cincinnati
BA
University of Cincinnati
BA
Skills
- Html
- Css
- Blogging
- Storytelling
- Cms
- Editing
- Interpersonal Communication
- Publications
- Advertising
- Access
- Digital Strategy
- Copywriting
- Journalism
- Proofreading
- Online Advertising
- Copy Editing
- Feature Articles
- Digital Marketing
- Email Marketing
- Newspapers
- Social Media
- Editorial
- Microsoft Excel
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