Daniel Cruz

About Daniel Cruz

Bilingual digital marketer (English/Spanish) with 6+ years driving audience growth, paid…

Experience

1. Marketing Manager

   CV

   May 2022 — Present · Miami-Fort Lauderdale, FL, US

   Manage and lead the Latin America marketing team- Develop marketing strategies to promote CV\'s projects across multiple platforms (social media, websites, landing pages, email, among others.)- Actively test and optimize marketing strategies to achieve organizational effectiveness- Manage the Latin America marketing budget in coordination with the Country Manager and Regional Director- Make recommendations for annual digital marketing plans and budgets- Negotiate contracts with service providers, when necessary- Organize and participate in events and conferences, when necessary- Develop partnerships with other organizations to promote CV projects- Collaborate with global teams to implement projects within our region- Create and manage several ad accounts across Facebook, Google, and others- Perform frequent optimization of campaigns, budget allocation, and reporting- Assist in the undertaking and interpretation of market research and relevant keyword research to utilize trends and maximize results- Keep abreast of marketing best practices and advertising policies- Coordinate projects for websites, landing pages and ensure compliance with data privacy legislation- Monitor and evaluate paid search / paid social campaigns (using Google Ads, Google Analytics, Facebook Ads, etc.) to identify areas for improvements and report on KPIs, benchmarks and ROI- Assist in the identification, analysis and reporting on data related to the performance of projects, campaigns and activities- Analyze, monitor and track KPIs for Direct and Indirect strategies on a daily, monthly and annual basis- Produce reports suitable for Executive level.

Education

• Florida International University

  Bachelor’s Degree

  2014 — 2018

• Doral Academy Charter High School

  High School Diploma

  2011 — 2014

Skills

• Team Building
• World History
• Spanish
• Business Communications
• Digital Marketing
• Public Speaking
• Communication
• Team Leadership
• Social Media Marketing
• American Government
• Rhetoric
• Team Management
• Online Marketing
• American History
• English
• Email Marketing
• Intercultural Communication
• Interpersonal Communication
• Geography
• History
• Teaching
• Mentoring
• Social Media Communications