Daniel Edmondson
Senior Strategic Partnerships Manager @Advise Wise
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WORK HISTORY
Senior Strategic Partnerships Manager @Advise Wise
Leeds, GB
As Senior Strategic Partnerships Manager at Advise Wise, I lead the development and execution of our broker and network engagement strategy, with a clear focus on driving adoption of the Advise Wise platform and Mortgage Club across the intermediary mortgage market.I’m responsible for onboarding all new adviser firms and networks, ensuring a smooth and impactful introduction to our technology and proposition. I manage day-to-day relationships with firms, supporting them to get the best from our tools, services, and lender panel, while proactively identifying ways to enhance their experience and outcomes.A key part of my role involves leading a team of Telephone Business Development Managers, supporting their development and ensuring that every adviser interaction reflects our commercial goals and customer-first values. I also work cross-functionally with Proposition, and Marketing teams to evolve our technology offering and ensure that the Mortgage Club delivers measurable value for both advisers and lenders.My wider responsibilities include planning and delivering targeted engagement campaigns, tracking platform performance and usage, hosting events and webinars, and acting as the primary contact for key third-party partners such as lenders, solicitors, and networks. By combining strategic oversight with day-to-day relationship management, my role is central to building long-term loyalty and supporting scalable growth for the business.My aim is to strengthen Advise Wise’s position as the leading later life platform by fostering deep relationships, building team capability, and championing innovation that truly supports advisers in today’s evolving mortgage landscape.
EDUCATION
The London Institute of Banking & Finance
Certificate in Regulated Equity Release (CeRER) LIBF
University of Central Lancashire
FIRST CLASS BA (HONS) Business and Management with a year in industry at Merit
The London Institute of Banking & Finance
Certificate in Mortgage Advice and Practice (CeMAP) LIBF
SKILLS
ABOUT DANIEL EDMONDSON
I am a National Account Manager for Advise wise (Later Life Specialist Sourcing and Tech provider) providing solutions in later life lending across the United Kingdom Are you a stakeholder within the later-life market? Do you want to discuss integration opportunities? Do you need a session on our offering, features, benefits, USP\'s and opportunities?Register for FREE: https://advisewise.com/Advise Wise services Full WOM Later Life Sourcing Client CRM Workflow Documents Tools, resources, and Educational content Head office in Leeds West Yorkshire Book a session: https://calendly.com/daniel-edmondson/bookameeting
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