Daniele Paladini

Head of Modelling @Publicis Media

Milan, IT
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WORK HISTORY

Feb 2014 — Present

Head of Modelling @Publicis Media

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Milan, IT

In charge of the Modelling Unit (formerly Ninah) within the Data Science Practice (aka Data Capability) of Publicis Media, part of Publicis Groupe, one of the worlds leading marketing services companies, and partners with media agencies such as ZenithMedia and Starcom.The core service of the business unit is Econometric Modelling (Marketing Mix Models, POE Models) while the range of solutions includes Data Science projects, Data Mining, Dashboards, Simulation and Optimization tools.

SKILLS

StatisticsCustomer InsightSocial Media MarketingSegmentationFmcgData AnalysisBusiness IntelligenceStrategyMarket AnalysisCompetitive AnalysisMarketing StrategyLeadershipMarketingAnalyticsMarket ResearchSasMarketing Research

ABOUT DANIELE PALADINI

Head of Modelling at Publicis Media

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Daniele Paladini — Head of Modelling at Publicis Media in Milan, IT | Unifers