Daniel Dutesco
Global Marketing Director and Demand Generation -ips @TekniPlex
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WORK HISTORY
Global Marketing Director and Demand Generation -ips @TekniPlex
CA
EDUCATION
gamification.co/GSummit
Gamification Design Level 3 certification course
IKEA University
Executive Marketing Training program
RogenSi
Certification - New Business
Hyper Island Master Class
Digital and interactive communications
Concordia University
Advertising & Marketing
McGill University
BA, Psychology
SKILLS
ABOUT DANIEL DUTESCO
Leader, marketer and strategy executive. Connecting the dots between business, technology and creativity, I craft strategies, stories and solutions that create momentum and empower companies to create value beyond their products and services.Over 20-year experience helping global brands and leading cross-functional teams in strategy, digital, creative, production, marketing and client services. Championed Digital at IKEA.A true hybrid. Studied to become a doctor; fell in love with advertising. Always searching to better understand people, tech, culture and the DNA of successful brands. I believe the key to business success and influencing behaviour is understanding how data, creativity, and consumer psychology intersect. It’s at this intersection of art and science, people and technology, between brand truths and human truths, that you will find opportunities to redefine brand experiences, create engagement and accelerate growth.Partner, Coach, Mentor, Leader, Idea Guy, Problem Solver, Golfer - All in One. If a particular challenge or objective has been keeping you up at night, let’s connect. Together, we can find the way forward. EXPERTISEBrand & Business Strategy | Marketing | CRM | Experience Design | Content & Consumer Engagement | Consumer Behaviour & Insights VERTICAL EXPERIENCERetail: IKEA, ALDO, IGA, Metro, RONA, Reno Depot, Lowe\'sPackaged Goods: Kraft, MolsonCoors, SCJohnson, L\'Oreal Paris, Garnier, Vichy, Nivea, CocaCola, Lantic, OasisTravel: Air Canada, Aeroplan, IATA, Star Alliance, Thomas CookTelecom: Fido, Rogers, VideotronFinancial Services & Insurance: La Capitale, Sun Life Financial, Belair Direct, TDPharma: PharmaScience, MerckCulture & Entertainment: Cirque du Soleil, La PiscineGov. & Services: KPMG, HydroQuebec, Royal Canadian Mint, Société des Casinos, Purolator, CTAM, Traversiers QC
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