Daniel Morais
Manager Crm @ApplyBoard
Signup · Get unlimited contacts
WORK HISTORY
Manager Crm @ApplyBoard
Kitchener, ON, CA
Spearhead enterprise CRM strategy, leading large-scale migrations between HubSpot CRM and Salesforce + Marketing Cloud for 300+ global users. Built and manage a Salesforce Administration team, introducing ITIL-based service management to streamline support, change requests, and adoption. Partner cross-functionally with Sales, Marketing, and IT leadership to align CRM strategy with go-to-market priorities and operational efficiency. Deliver hands-on Salesforce and Marketing Cloud development, automation, and integrations while setting long-term platform direction. Expanded scope to own data integration architecture, developing an AWS-based pipeline (Glue, S3, AppFlow) to enable advanced analytics and real-time reporting.Tools: Salesforce (Admin & Dev), Marketing Cloud, HubSpot CRM & Marketing Hub, Jira, Confluence, AWS Glue, AWS S3, AWS AppFlow.
EDUCATION
Universidade Gama Filho
Bachelor's degree, Computer Science
Universidade Gama Filho
Computer Science
Pontifícia Universidade Católica do Rio de Janeiro
Master of Business Administration - MBA, Project Management
ABOUT DANIEL MORAIS
I am a CRM and Business Operations leader with 15+ years of experience driving digital transformation, data strategy, and system adoption across global organizations. My career spans GSK, where I advanced from IT to BI and Sales Operations leadership, and ApplyBoard, where I currently lead CRM strategy, enterprise migrations, and data integration initiatives.I specialize in: CRM Strategy & Governance – Leading large-scale implementations and migrations across Salesforce, HubSpot, and Veeva CRM, supporting 300–400+ users. Change Management & Adoption – Designing onboarding, training, and communication programs that maximize engagement and ROI. Data Integration & Analytics – Building end-to-end data pipelines and BI solutions using AWS (Glue, S3, AppFlow), SQL, Qlik, and Metabase. Cross-Functional Leadership – Partnering with Sales, Marketing, and IT to align technology with business goals. Team Leadership – Managing high-performing CRM and Admin teams with ITIL-based service frameworks.Passionate about enabling teams through the smart use of technology, I bridge business processes, data-driven insights, and scalable CRM solutions that accelerate growth and operational excellence. Key Tools & Platforms: Salesforce (Admin & Dev), Marketing Cloud, HubSpot CRM & Marketing Hub, Veeva CRM, AWS (Glue, S3, AppFlow), Qlik, Metabase, SQL, Oracle BI, Jira, Confluence.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.