Daniel D.
Marketing & Business Development Professional
- Role
- Marketing Director at Glasscraft Door Company
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Daniel D.
20+ Years Experience • Project / Team Management • Content / Video Producer •…
Experience
Marketing Director
Jun 2022 — Present · US
Responsibilities included managing the day-to-day operations of the marketing department, overseeingboth full-time staff and contractors. Led B2B marketing and advertising campaigns for current and newproducts, including the award-winning Houdini Hardware™ Kit. Implemented the company’s online doorconfigurator, The DoorCrafter, enhancing the sales process and earning multiple industry awards. Managed SEO strategies and website content, produced video content, and handled social media platforms including LinkedIn, Instagram, Pinterest, TikTok, and Facebook. Developed and maintained databases using Monday.com, and managed tradeshow planning, logistics, and booth layouts for major events like IBS and WMA. Tracked and analyzed ROI for marketing initiatives, created print and digital content assets, and established a new Sample Department to expedite product sample distribution. Designed and sourced promotional items, developed product catalogs, and managed the company’s patent and trademark portfolio. Wrote editorial content, product specifications, and marketing materials, and created product media kits and sample distributions. Utilized drone photography (DJI Mavic Pro) for marketing materials, contributed to blogs and editorials for print and online publications, and ensured consistent company branding. Compiled and analyzed departmental reports, including monthly summaries, team performance, creative insights, and ROI data. Supported business development initiatives and handled additional tasks as needed to drive company objectives.
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