Daniel Carpini

About Daniel Carpini

I am an accomplished tech marketing content and communications pro, excelling at creating and executing digital initiatives that elevate brand awareness, foster engagement, and drive measurable business growth. With experience spanning startups to publicly traded companies, I thrive at translating technical features into customer-centric benefits, creating content that resonates with diverse audiences and stakeholders — including internal teams, prospects, clients, investors, and media. I deliver a diverse portfolio of high-impact content, including strategic press releases, insightful case studies, engaging blog posts and web content, targeted newsletters, effective email campaigns, conversion-focused landing pages, and social media strategies.Passionate about authoritative content, I focus on positioning brands as thought leaders while driving engagement and visibility. Whether leading strategic initiatives, spearheading campaigns or collaborating with cross-functional teams, I bring a results-driven approach to marketing and communications: Strategic Marketing | Brand Development | Content Strategy | PR & Media Relations | Channel Marketing | SEO | Social Media | Investor Relations :AI | B2B & B2C | 5G & Wireless Comms | IT & Software | Public Safety and Defense | Live Sports & Entertainment | Healthcare | Investment BankingWhether you require fractional support, contract expertise, or project-based deliverables, I\'m ready to contribute. Let\'s discuss your needs: d••••••••@gmail.com

Experience

1. Marketing Content and Communications Specialist

   Vislink

   Jan 2017 — Present · Mt. Olive, NJ, US

   Develops and executes key corporate, technical and financial content and communications strategies for Vislink, leader in AI-powered and 5G-centric live video technology and mission-critical connectivity solutions for military/government and broadcast applications. Drove brand recognition through award-winning product branding, securing prestigious industry awards including TVTech Best of NAB Show 2025, BroadcastTech Innovation Awards 2024, IBC 2024 Innovation Award and National Association of Broadcasters Product of the Year 2023. Developed and executed global corporate rebranding initiatives in 2021 and 2019 under holistic brand entities and structure. Spearheaded the development of refreshed visual identity including a completely new website, updated logos, messaging and other branding elements. Revised entire library of technical datasheets to align with 2024 rebranding elements. Conceived, implemented and managed corporate online strategy through company websites, industry portals and social media platforms. Launched official Facebook, LinkedIn, Instagram, Twitter and YouTube channels, doubling social follower metrics on a YoY basis. Oversaw email demand generation campaigns (MailChimp and Hubspot) across digital marketing channels. Curated content, graphics and backend functions of WordPress-based corporate websites.

Education

• Thunderbird School of Global Management

  Master of International Management, International Marketing and Cross-Cultural Communications

• Iona University

  Bachelor of Business Administration - BBA, Finance

• University of International Business and Economics

  Degree in Foreign Trade and Mandarin Chinese

Skills

• Wireless
• SEO
• Strategy
• Mobile Devices
• Trade Shows
• Advertising
• Website Development
• Content Management
• Sales
• Strategic Partnerships
• Strategic Communications
• Computer Graphics Design
• Marketing Communications
• Strategic Planning
• Direct Mail
• Information Technologies
• B2b
• Business Planning
• Lead Generation
• Customer Acquisition
• Marketing
• Telecommunications
• Product Development
• Computer Hardware
• International Business
• Leadership
• Press Releases
• Social Media
• Public Relations
• Business Strategy
• Product Management
• Information Technology
• Management
• Business Development
• Online Marketing
• Content Development
• Web Content Management
• Competitive Analysis
• Start-Ups
• Brand Management