Daniel Bliley

About Daniel Bliley

Make no small plans; they have no magic to stir men’s blood”Daniel Burnham, Chicago World Fair Architect Every strategic plan, every creative brief, every cup of coffee begins with this passion. I’m a senior marketing executive with 20 years of record-breaking performance because I approach every objective with the intent of changing the world. I\'ve built brands and teams from the ground up. I\'ve led demand generation campaigns and content marketing operations resulting in growth, profit, and advertising awards. I\'ve helped companies bridge the digital divide and bring transformative change using next-generation marketing technology and a laser focus on the customer experience. I\'m a thought a creative: Creative chef of strategy always delivering critically acclaimed dishes with the right mixture of ingredients. Striking. Unique. Balanced. Ultimately satisfying.Batman of content. Crafting messages with more utility than the sacred belt itself, optimizing awareness beyond the night sky signal in Gotham.I\'m a leader:Rallying teams like William Wallace. Minus the Scottish accent. And war paint.Building. Inspiring. Growing. Driven by a fierce desire to succeed and see others succeed. A champion of building a better company, a better tomorrow. Specialties: Marketing strategy, integrated marketing campaigns, brand management, digital transformation, advertising, customer relationship management, project management, social media, programmatic digital ad buying, digital advertising, segmentation, marketing technology

Experience

1. Senior Director of Advertising

   Ally

   Dec 2024 — Present

Education

• University of Virginia

  B.S., Marketing

  2000 — 2004

Skills

• Brand Management
• Cross-Functional Team Leadership
• Content Strategy
• Marketing Strategy
• Social Media
• Data Visualization
• Online Marketing
• Public Relations
• Business Strategy
• Lead Generation
• Marketing Research
• Crm
• Creative Direction
• Data Analysis
• Brand Development
• Segmentation
• Corporate Social Responsibility
• Market Research
• Creative Writing
• Direct Mail
• Marketing Management
• Market Analysis
• Account Management
• Email Marketing
• Market Planning
• Strategic Planning
• Mobile Marketing
• Public Speaking
• Creative Strategy
• Leadership
• Marketing Communications
• Integrated Marketing
• Relationship Management
• Search Engine Marketing (Sem)
• Direct Marketing
• Management
• Team Building
• Project Planning
• Digital Strategy
• Product Marketing