Daniel Bianchini
Co-founder @Common Ground
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WORK HISTORY
Co-founder @Common Ground
Oxford, GB
Building a B2B growth engine through SEO, PPC & data-driven marketing.I founded Common Ground to help B2B businesses bridge the gap between marketing efforts and real revenue growth. Too many brands struggle with the following: • SEO strategies that generate traffic but don’t convert into leads. • PPC campaigns that waste budget on low-quality clicks. • Marketing reporting that looks good on paper but doesn’t reflect business impact.At Common Ground, we solve these problems by taking a data-driven, results-focused approach to SEO, PPC & content marketing.What I do: • Lead growth strategy for B2B brands looking to scale their marketing. • Work directly with clients to develop custom SEO & PPC frameworks that drive MQLs & SQLs. • Align marketing with business objectives, ensuring campaigns contribute to real revenue. • Build & optimise teams - scaling Common Ground to support high-growth clients.Results & Achievements:+608% ROI for a cybersecurity firm through SEO & content. 185% organic growth for a professional services firm. Doubled SQLs while reducing CPA for a B2B SaaS company. UK Search Awards 2023 Winners.Common Ground exists to make marketing work for the business - not the other way around.If you’re a B2B leader looking to scale your marketing impact, let’s connect.
EDUCATION
Oxford Brookes University
BSc, Computing
SKILLS
ABOUT DANIEL BIANCHINI
B2B marketing is in the middle of a structural shift.Discoverability is fragmenting across search engines, paid media, AI assistants and peer networks. Buying journeys are longer, less linear and increasingly harder to attribute with precision. Yet many organisations are still measuring performance through traffic, rankings and surface-level engagement metrics.That gap is where commercial tension builds.I work with complex B2B organisations to align Search, Paid and AI visibility around one outcome: pipeline growth, built through commercial leverage rather than more activity or better-looking dashboards.The reality is that influence now happens long before a click. AI tools shape research. Search engines surface structured answers. Peer validation happens in private channels. By the time a prospect fills out a form, much of the decision has already been framed.That requires a different approach.It means designing visibility around buying intent, not just keywords. Connecting marketing investment directly to commercial priorities. Building systems that influence shortlists, not just sessions.Through Common Ground, I lead a team that implements these strategies across SEO, Paid Media and emerging AI visibility channels. But the starting point is always the same: how does this move pipeline?Recent impact includes-+224% growth in tenant clicks for Grosvenor’s Belgravia properties- 85% increase in lead generation for Hyland Software- Doubling organic conversions for Thomas InternationalThe future of B2B growth won’t belong to teams chasing channels. It will belong to organisations that align visibility with revenue in a fragmented search landscape.If you’re rethinking how marketing contributes to pipeline in an AI-influenced world, I’m always open to a conversation.
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