Daniel Berkal

SVP Research @The Palmerston Group

Toronto, CA

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Jan 2008 — Present

SVP Research @The Palmerston Group

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Strategic lead and research team project direction- Award winning methodological consultation, design and execution- Results-focused Qualitative Research. Category Specializations:Tech -(Amazon, Google, Samsung, LG, Meta, LinkedIN) Culture -(Cirque du Soleil, Netflix, UFC, Soho House, TikTok) Sports -(Nike, Sportchek, Major League Sports Franchise) CPG -(Coca Cola, Trojan, Mondelez, Bimbo)Gaming -(Twitch, EA, Alienware) Telco -(Verizon, Telus, Rogers) Beer -(MolsonCoors, Heineken, Modelo) Retail -(Canadian Tire, TJX, Sobey’s) Automotive -(Hyundai, Armour All, Carfax)Finance -(FifthThird, Sonnet, Invesco, Belair Direct, H+R Block) Organization -(Toastmasters International, United Nations, OPG) Coffee -(Tim Hortons, Keurig)Petcare -(Hills, Royal Canin) Lottery -(Washington State Lottery, OLG)

EDUCATION

N/A

McGill University

Bachelors

N/A

The University of Texas at Austin

Masters

SKILLS

Workshop FacilitationMarket AnalysisCompetitive IntelligenceCharmsFinanceBusiness InsightsTourismBrand DevelopmentSegmentationFocus GroupsAnalysisEngaging Public SpeakerBrand EquityDigital StrategySorceryStrategic ThinkingBrand ArchitectureCrmEntertainmentEthnographyConsumer InsightMarket ResearchQualitative ResearchSpecial Needs PopulationsConsumer BehaviourFmcgOnline ModerationConsumer BehaviorCopy TestingCustomer Relationship Management (Crm)Online ResearchAdvertising ResearchPersuasive PresentationsCustomer InsightAdvertisingMarketing Research

ABOUT DANIEL BERKAL

Daniel Berkal leads research at The Palmerston Group. The global authority on creative…

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