Daniela V.

Global Brand & Comms Leader |Brand Storytelling | Influencer Strategy | Digital & Social Media Expert Cannes Lions

Role
Instructor -evening at General Assembly
Location
Chicago, IL, US
LinkedIn followers
500 followers

About Daniela V.

I’m a multilingual, award-winning brand and communications strategist with 15+ years of global experience driving storytelling excellence, digital transformation, and cross-cultural brand relevance for some of the world’s most recognized names—from McDonald’s to US Army, Pepsi’s LIFEWTR, Nissan, Aveda, and beyond.My career spans top-tier agencies like R/GA, APCO Worldwide, and Critical Mass, where I’ve led integrated strategy and content for CPG, beauty, QSR, auto, government, and health brands. I’ve shaped Cannes-winning work, built influencer ecosystems, launched real-time newsrooms, and guided performance storytelling across multiple platforms and languages. I was also honored as one of Diversity MBA’s Top 100 Under 40 Emerging Leaders.Today at SC Johnson, I lead global PR initiatives across LATAM, Europe, and Asia—advising brand teams on how to elevate storytelling and reputation with limited resources and maximum strategic clarity. I previously led Masterbrand digital storytelling, partnering directly with the Chairman to launch the company’s first-ever purpose-driven documentary on malaria, which was shortlisted at Cannes

Experience

  1. Instructor -evening

    General Assembly

    Feb 2021 — Present

    I teach digital marketing trends and basics to adult students at all levels.

Education

  • Indiana Wesleyan University

    Master of Business Administration - MBA

    2012

  • Purdue University

    BA, Communication Marketing Technology

    2001 — 2005

Skills

  • Marketing
  • Spanish Translation
  • Content Management
  • Video
  • Media Buying
  • Copywriting
  • Cross-Cultural
  • Youtube
  • Business Relationship Building
  • Portuguese
  • Social Media
  • Market Research
  • Editing
  • Advertising
  • Integrated Marketing
  • Newsletters
  • Event Management
  • Digital Strategy
  • Analytics
  • Public Relations
  • Media Relations
  • Web 2.0
  • Bilingual-Spanish
  • Social Media Relations
  • Social Media Marketing
  • Media Pitching
  • Marketing Communications
  • Facebook
  • Brazilian Portuguese
  • Latin America
  • Social Networking Sites
  • SEO Copywriting
  • Press Release Development
  • Content Strategy
  • Marketing Strategy
  • Translation
  • Press Releases
  • Digital Media
  • Ppc
  • Digital Marketing

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Daniela V. — Instructor -evening at General Assembly in Chicago, IL, US | Unifers