Daniela V.
Global Brand & Comms Leader |Brand Storytelling | Influencer Strategy | Digital & Social Media Expert Cannes Lions
- Role
- Instructor -evening at General Assembly
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Daniela V.
I’m a multilingual, award-winning brand and communications strategist with 15+ years of global experience driving storytelling excellence, digital transformation, and cross-cultural brand relevance for some of the world’s most recognized names—from McDonald’s to US Army, Pepsi’s LIFEWTR, Nissan, Aveda, and beyond.My career spans top-tier agencies like R/GA, APCO Worldwide, and Critical Mass, where I’ve led integrated strategy and content for CPG, beauty, QSR, auto, government, and health brands. I’ve shaped Cannes-winning work, built influencer ecosystems, launched real-time newsrooms, and guided performance storytelling across multiple platforms and languages. I was also honored as one of Diversity MBA’s Top 100 Under 40 Emerging Leaders.Today at SC Johnson, I lead global PR initiatives across LATAM, Europe, and Asia—advising brand teams on how to elevate storytelling and reputation with limited resources and maximum strategic clarity. I previously led Masterbrand digital storytelling, partnering directly with the Chairman to launch the company’s first-ever purpose-driven documentary on malaria, which was shortlisted at Cannes
Experience
Instructor -evening
Feb 2021 — Present
I teach digital marketing trends and basics to adult students at all levels.
Education
Indiana Wesleyan University
Master of Business Administration - MBA
2012
Purdue University
BA, Communication Marketing Technology
2001 — 2005
Skills
- Marketing
- Spanish Translation
- Content Management
- Video
- Media Buying
- Copywriting
- Cross-Cultural
- Youtube
- Business Relationship Building
- Portuguese
- Social Media
- Market Research
- Editing
- Advertising
- Integrated Marketing
- Newsletters
- Event Management
- Digital Strategy
- Analytics
- Public Relations
- Media Relations
- Web 2.0
- Bilingual-Spanish
- Social Media Relations
- Social Media Marketing
- Media Pitching
- Marketing Communications
- Brazilian Portuguese
- Latin America
- Social Networking Sites
- SEO Copywriting
- Press Release Development
- Content Strategy
- Marketing Strategy
- Translation
- Press Releases
- Digital Media
- Ppc
- Digital Marketing
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