Daniela Schwabenbauer

WORK HISTORY

EDUCATION

SKILLS

ABOUT DANIELA SCHWABENBAUER

After graduating from university I started to work as a Product Manager for Renault Group / RCI Banque in Vienna. Four years later I changed-over to the headquarter in Paris, to work there as a Project Manager for international digital projects. Since then, I was responsible for the coordination of the development of digital finance tools and the implementation of these tools in the car manufacturer website. Together with the car manufacturer, I defined the overall strategy regarding the integration of finance products/tools in various online platforms and was afterwards responsible for the whole project execution - from definition of the project scope, through to quality assurance, international roll-out and the evaluation. In this role I acted as an interface between marketing department, IT department, external agencies and international subsidiaries.After several years of professional experience abroad, I returned to Munich and worked on behalf of Avantgarde Experts GmbH for BMW AG in the project BMW ConnectedDrive. I was responsible for the introduction of ConnectedDrive and the ConnectedDrive Online Store in several APAC markets. This role included the coordination of differenet project components like markets, IT, engineering orfinancial services, the definition of market specific requirements, the coordination of market tests and the overall market support.In my position as CRM Campaign Manager my main task was the customer communication for digital services (BMW ConnectedDrive). This included mainly the conception and implementation of online / offline campaigns, the realization of communication media (multichannel) in cooperation with agencies, as well as the monitoring of the campaigns and creation of reports to derive recommendations for action.