Daniela Dani Rueda

Experience

1. Strategy & Lender Relations Greentech Financial Services (Gfs)

   Greentech Renewables

   Feb 2026 — Present

   I lead Strategy & Lender Relations for Greentech Financial Services, overseeing the health, performance, and diversification of our national financing portfolio.My role centers on protecting and strengthening our lender programs while thoughtfully expanding our ecosystem of financing partnerships to support long-term resilience and growth. I focus on managing portfolio risk, enhancing alignment within our programs, and ensuring our financing strategy evolves with the market.I work cross-functionally with executive leadership, capital partners, and Greentech locations to- Maintain operational strength and strategic alignment across core programs- Evaluate and develop new lender partnerships- Structure and launch pilot programs and direct-pay agreements- Balance concentration, profitability, and growth across the portfolio- Align financing solutions with solar contractors needs and company-wide objectivesThe mandate is simple in premise but significant in scope: support Greentech locations, lender partners, and solar contractors by ensuring our financing platform remains strong today while building the diversified, resilient portfolio we’ll need tomorrow.

Education

• University of California, Berkeley

  Bachelor of Arts (B.A.), Economics

  2014

• Pasadena City College

  Associate of Arts (AA), Natural Sciences, Social Sciences, Humanities