Daniela Ostuni
Global Team Leader Media Relations @HUGO BOSS
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WORK HISTORY
Global Team Leader Media Relations @HUGO BOSS
Metzingen, DE
Led the global media relations strategy, overseeing corporate and brand PR to elevate the company’s reputation and visibility worldwide. Built and mentored a high-performing team of five.• Developed and implemented external communication strategies, ensuring alignment across corporate and brand Messaging.• Served as a company\'s spokesperson.• Developed executive positioning strategies through targeted media placements, over 60 CEO interviews with international outlets, quarterly CFO interviews with financial media (CNBC and Bloomberg), keynote appearances at leading industry conferences, participation in podcasts (e.g, OMR), innovative formats (e.g, ARD TV documentary), and high-impact press events.• Designed and managed global press events, leveraging high-profile activations such as fashion shows to maximize PR visibility and secure strategic interviews.• Spearheaded crisis communication, mitigating reputational risks and safeguarding brand integrity.• Established and nurtured strong relationships with journalists and media partners across Europe, Asia-Pacific, the US, and Latin America.
EDUCATION
High School Liceo Linguistico Sacro Cuore
High School Diploma
University of Regensburg
Erasmus-Socrates Program
Università degli Studi di Padova
Master's degree
SKILLS
ABOUT DANIELA OSTUNI
I am a dynamic communications and public relations professional with over 15 years of experience leading impactful brand and corporate communication strategies for renowned global brands. I have a proven history of enhancing reputation, managing crises, and driving brand relevance on national, regional, and global scales. I am fluent in four languages and skilled at navigating complex, multicultural settings to boost brand visibility and engagement with diverse audiences. I am adept at motivating and empowering teams to achieve organizational goals and deliver to the highest standards. Self-improvement activities rank pretty high on my list of professional and personal goals. I am committed to my sustainability and cruelty-free manufacturing values and appreciate brands actively taking a stance on those themes and contributing to driving change. My motto is, “Move forward!”: I enjoy the prospect of what lies ahead rather than looking back with complacency at achieved results.
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