Daniela Ochoa

Content Marketing Specialist, Thinkific Plus @Thinkific

As a member of the Thinkific Plus Marketing team, I\'m responsible for executing a content marketing strategy that generates qualified leads and drives growth for one of Canada’s Top Growing SaaS Companies of Key responsibilities include- Developing and maintaining a content marketing strategy: Honing in on target audience and needs, creating content themes, executing paid and traditional media planning, maintaining conistency across owned channels- Strategizing, creating and curating content that drives traffic and net new leads: This includes researching, writing, assigning and creating blog posts, eBooks, whitepapers, webinars, podcasts, and other forms of content that educate and provide value- Managing and growing social media accounts: Developing and maintaining a social media strategy for the Plus brand and working closely with a social media agency to generate audience growth across B2B social media platforms like Twitter, LinkedIn and Facebook- Optimizing content for search engines: Conducting SEO research to identify relevant keywords and optimizing content to increase organic search visibility- Analyzing and reporting on content performance: Tracking key performance indicators (KPIs) like website traffic, conversion rates and engagement metrics to continuously optimize the content marketing strategy- Collaborating with other departments: Working closely with Customer Success, Sales and Product to ensure that content aligns with company objectives and key results- Staying up-to-date on industry trends: Staying informed about changes in e-learning, the creator economy, and the edtech industry.