Daniel Alejandro Baca

About Daniel Alejandro Baca

Accomplished digital marketer with 8+ years of paid media experience driving business revenue growth through strategic implementation and deep platform knowledge across paid search, social media, and analytics platforms. An innovative data-driven leader who delivers measurable ROI through spearheading strategic initiatives, cultivating cross-functional team relationships, influencing key decision makers, and pioneering educational programs. Lifelong learner who leads with curiosity and creativity when solving complex problems and adapting to rapidly changing environments.

Experience

1. Sr Paid Media Analyst

   Colibri Group

   Aug 2023 — Present

   Achieved client success by employing sales techniques and effective questioning to understand business goals and create strategic plans, successfully introducing new channels (Reddit, TikTok, YouTube, and Google Display) into our media programs- Launched and managed paid digital advertising campaigns across platforms including Google Ads, overseeing agency partners and conducting QA for final approval. Implemented daily optimizations such as budget pacing, keyword strategy updates, and audience segmentation, leading to a +15% increase in conversions and a -24% reduction in CPA- Collaborated with partnered agencies to manage and execute media programs across multiple brands, and directly managed platforms, securing buy-in from marketing leaders for new strategy implementation- Managed and prioritized a portfolio of brands to achieve business goals, strategically shifting resources based on performance. Identified growth opportunities and maintained a fluid resource strategy, resulting in a +41% revenue lift despite a -13% YoY budget decrease- Built compelling narratives and utilized storytelling to engage clients, using data and program results to create effective performance summaries, earning trust from brand leaders and establishing myself as the field expert.

Education

• American Graduate School of International Relations and Diplomacy in Paris

  Study Abroad, Marketing

  2013 — 2013

• Rochester Institute of Technology

  Bachelor of Science (B.S.), Marketing/Marketing Management, General, New media marketing

  2010 — 2015

Skills

• Customer Service
• Customer Satisfaction
• Smm
• Google Adwords Professional
• Digital Marketing
• Inventory Management
• Microsoft Office
• Sales
• Html
• Os X
• Google Analytics
• Public Speaking
• Research
• Market Research
• Microsoft Access
• Sql
• Microsoft Excel
• Powerpoint
• Marketing
• Marketing Strategy
• Event Planning
• Time Management
• Advertising
• Leadership
• C#
• Social Networking
• Social Media Marketing
• Blogging
• Wordpress
• Analytics
• Search Engine Optimization (SEO)
• Teamwork
• Outlook
• Social Media
• Microsoft Word
• Team Leadership
• Spanish
• Retail
• Search Engine Marketing (Sem)
• Management