Daniela Kretchmer
Professional Crafter | Former Partnerships Team Manager
- Role
- Founder at Abcrafty.Com
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Daniela Kretchmer
I left the corporate world and am now a creator focusing on all things crafts and DIY. Find me on my blog (ABCrafty.com) and at youtube.com/ABCrafty
Experience
Founder
Nov 2015 — Present
ABCrafty.com is a fast-growing crafting and DIY website launched in 2021 that provides craft project ideas, tutorials, and reviews.It originally began in 2015 as YouTube channel under a different name, generating a loyal subscriber base of 7,500+ in under 6 months.• Designed, launched, and maintains WordPress website - writes all content and manages all associated social media accounts• Designs and executes on growth strategies via brand partnerships, social media campaigns, strategic SEO, growing website traffic an average of 40% MoM• Produces, films, and edits videos, optimizing content for target market; videos have driven a total of over 2 million views
Education
MIT Sloan School of Management
MBA, Marketing Management
2011 — 2013
University of California, Berkeley
Bachelor of Science, Business Administration
Massachusetts Institute of Technology
Master of Business Administration (MBA), Marketing Management
2011 — 2013
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